How Not to Write App Release Notes

The dicks team at Tap Tap Tap wrote this, on version 4.2 of Camera+:

We almost stopped there and just called it version 4.0.3, but then figured that it’d be the perfect time to boost burst-mode snaps to full-resolution on devices that could handle it (like the iPhone 5, iPhone 5s, and the unapologetically poorly-selling iPhone 5c).

That was enough to justify calling it version 4.1. And then we thought about jumping on the bandwagon where we put Camera+ out as a whole new app and let existing customers pay for it all over again. And of course there’d be the ensuing sh__storm where those customers felt cheated and we’d have to backpedal and reverse that shortsighted decision.

So it was Clear that that would’ve been a knuckleheaded move so instead, we decided to treat our lovely customers fairly and make Camera+ 4.1 a free update as we’ve always done. But then we felt like it was all give and no take… so to make us feel better about giving-in too easily, we chose to call it version 4.2. That’ll teach you to mess with us.

Two obvious problems:

  1. “Unapologetically poor-selling iPhone 5C”? By what measure?
  2. The cheap shot at Realmac Software over Clear, regarding this.

After hearing about this on Twitter, I immediately grabbed my phone and deleted Camera+. I was sad to do it because it is a great app — I’d used it happily for a long time — but this move really turned me off. It was unnecessary, showed no class whatsoever, and, as my friend Harry Marks told me, breeds hostility within the indie iOS development community.

Shame on Tap Tap Tap. They just lost a customer because of their petty bullshit.